Rakuten Shop was a deals platform where users could discover and buy daily offers at exceptional discounts — part of Rakuten’s broader suite of services.

#uidesign #visualdesign

Rakuten Shop was a daily deals platform giving users access to curated discounts on everyday products and services. Straightforward to browse, with a clear focus on making savings feel rewarding rather than overwhelming.

Working closely with the Head of Design, I was responsible for the layout design and UI of this page — delivering both desktop and mobile versions with consistent visual patterns and a clean, shoppable experience. The design was validated through structured usability testing, contributing to measurable improvements in conversion and user drop-off across the platform.

Desktop version

Mobile version